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KEYNOTE SPEECH STANFORD UNIVERSITY
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Barbara Pflughaupt
BP Media Relations
212-707-8181

We're an international community of professionals, students and people who share ideas and keep abreast of the newest trends and exciting things happening in the world of media and experiential marketing. Feel free to invite all of your co-workers and friends to join this great think tank and share ideas that benefit marketers and their customers on a global level.

Experiential marketing allows customers to engage and interact with brands, products, and services in sensory ways that provide the icing on the cake of providing information. Personal experiences help people connect to a brand and make intelligent and informed purchasing decisions. The term "Experiential Marketing" refers to actual customer experiences with the brand/product/service that drive sales and increase brand image and awareness. It's the difference between telling people about features of a product or service and letting them experience the benefits for themselves. When done right, it's the most powerful tool out there to win brand loyalty.

Please invite your friends, students and co-workers to sign up and experience the EMF for themselves. We have lots of brilliant minds in this group and we're looking forward to tapping into yours!

Erik Hauser
Moderator